Donald J. Trump

You don’t have to be gregarious, but candidates need to have an ability to relate to people, to inspire confidence, and above all things…get people to like you.

The overwhelming majority of Americans are not on social media, and do not have their fingers on the pulse of national politics. They may not be privy to every policy position or the goings-on of Washington, D.C.

They put a higher emphasis on likability. The old - who would I rather sit down and have a beer with?